NEED TO KNOW

FRIDAY, JUNE 18 @ 6:30PM & 11:30PM

Before BP’s oil disaster, the dapper Fred Astaire is what I associated with “top hat” – not a mad gush of crude oil spewing into the Gulf of Mexico.  Really, how many of us could identify a tar ball, let alone carry on a nuanced conversation about subsea containment systems, oil dispersants and riser insertion tools just a month or so ago?  This event has brought many lessons with it – admittedly not ones we particularly wanted – but one of them could come in handy.  Between the company’s steady stream of missteps and the inconvenient gaffes committed by its chief executive, we’ve been given an opportunity to see corporate crisis communication in action.

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